Rizza is a Filipino creative leader and designer whose work has not only garnered industry recognition but has, more importantly, become part of the daily lives of Filipinos. From branding an entire country to putting side streets in augmented reality, Rizza’s work is pretty hard to miss. And has always been inspired by things that matter to her: simple joys like toys, zombies, pets, and pop culture, all the way to social issues like cultural identity, gender equality, and intersectional inclusivity.
She started her career as a designer, rising through the ranks at BBDO Guerrero to become Head of Design, where she worked on international brands and local institutions. She continued her creative career at Publicis JimenezBasic to work on iconic Filipino brands and later explored the world of edtech at Edukasyon.ph. Experiences that led her to become the creative head of Elesi Studios where she created impactful and culturally significant works.
In 2023, Rizza was honored as one of Campaign Asia Pacific's Women To Watch, in recognition of the leadership style that she has come to be known for, leading with care, empathy, and compassion.
After 19 years in the industry, Rizza has embarked on a new creative journey for social good, as a Co-Founder and the Executive Creative Director of Lennon Group. She is also the Founder and Design Chief of the design studio, Sgt. Pepper. Serving as a mentor to the next generation of Filipino creatives and as the Coaching Director of DMAP's Digital Young Creators, Rizza leads workshops and programs to guide and nurture their talents and professional growth. This is nothing new to Rizza, who has built a career and reputation for uplifting others. And now, she looks to continue creating social good that will leave a lasting impact on the creative community and beyond.
