Mtn Dew | The Super Playable Ad Campaign

As Head of Design, I co-led this integrated media campaign that turned regular ad placements into playable ones. By using normal YouTube pre-rolls, animated GIFs on Facebook, and even a regular billboard, we were able to turn ads into a fun, interactive experience without having to code or create special programs for it.

Agency: BBDO Guerrero

Head of Design / Art Director : Rizza Garcia

Head of Digital : Roshan Nandwani

Creative Director / Copywriter : Rachel Teotico Yulo

Art Directors : Eira Gemanil, Lee Anne Zipagan, Franco Villaflor, Trisha Tobias

Digital Designer : Gail Narcisa

Animator/Video Editor : Nat Burgos

Innovations Director : Anna Bigornia

Copywriter : Dionie Tañada

Executive Creative Director : Dale Lopez

Chief Creative Officer : David Guerrero

Account Manager : Christine Regala

Account Director : Angelica Uy

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