Pepsi Pogi

Pogi, Filipino slang for “handsome,” was the local version of Pepsi Gold. We launched it through a campaign that celebrated the pogi everyman of the Philippines: the jeepney driver. I worked on various materials for this campaign—from the bottle label to the TVC, Facebook app, and other on-ground materials—inspired by the colorful designs and traditional sign-painting of Philippine jeepneys. It also gave me a chance to do some slapstick humor.